The honest and genuine reviews that the customers give for your Amazon products is the number one deciding factor to attract more customers. These reviews show much the customer is satisfied with the product. Even if the customer is not happy, it still counts as a review and it increases the overall presence of your product on Amazon. Here are the three reasons why your Amazon product needs more reviews:
Better Ranking
You may not realize how important reviews and ratings are for the overall ranking of your product but customers tend to buy the products that are always higher ranked compared to the lower ranked products. The ranking automatically increases when you gain more honest reviews and in turn it also leads to an increase in sales of your product.
Higher Trust
When you start getting honest reviews for your product instead of the fake and sponsored reviews, the customers start trusting you more than ever. When they search for your product, they will check all the reviews first and then take a decision whether to purchase or not. Thus, genuine reviews will help you sell your products better.
Increase Popularity
The increase in the reviews gets your product across a greater number of people and make it more popular. For example: If a product has 200 reviews with a 4.5 star rating and another product has 2000 reviews with 4 star rating, the customers are naturally going to buy the product that has more number of reviews.
Know you know how important reviews are when you are selling a product on Amazon and the impact that it makes whether you are selling a new product or an already established product.